Editorial manuals and playbooks distilled from real-market experience. Built for leaders who already know that more marketing isn't the answer.
Playbook · Edition 01
Editorial PDF
A five-layer framework to diagnose where growth breaks before raising marketing spend: offer, message, channel, conversion, and follow-up.
Each layer is evaluated, diagnosed, and corrected. The rule is simple: you don't scale what isn't working yet.
Manual · Editorial
28-page PDF
The problem with your commercial chat is rarely what your team says. The problem is that each person says something different. This manual installs a unified voice through five principles, identifies three types of customer, and proposes concrete formulas for first contact, follow-up, discounts, and closing by temperature.
Built for companies with commercial teams of 3 to 10 people who already invest in ads but watch their conversations stall.
In preparation
2026 editorial pipeline
The 2026 editorial pipeline includes a manual on regional commercial access in LatAm (premium), one on building a first commercial team from 0 to 5 people, another for the founder who refuses to be the bottleneck, and a contrarian take on AI for commercial teams.
Anyone who downloads a resource from this page will receive the upcoming ones by email.