Founding partner
Commercial judgment built in real markets: marketing, product development, brand building, regional expansion, and strategic execution.
Founding partner · GENIUS Growth Partners
“Before more marketing, a company needs direction, systems, and judgment to sustain its next stage.”
He leads the firm's strategic interventions and commercial direction.
Profile
GENIUS was born from an experience that combines campaigns, product development, commercial relationships, market reading, and accompaniment of brands with regional ambition.
Campaigns, positioning, narrative, editorial content, and commercial architecture for companies across different sectors.
Product development, competitive reading, value proposition, naming, and portfolio architecture.
Operational experience in markets across Central America, Mexico, and the Dominican Republic. Active commercial network for distribution conversations, excluding the United States.
Accompaniment of internal teams so the systems installed remain operating with shared judgment and real autonomy.
How he works
Christian works with a limited number of companies at a time. The priority is the depth of each engagement, ahead of the volume of projects.
Every initial conversation looks to identify whether there is fit. If there isn't, the firm says so directly.
