Marketing and strategy
Campaigns, positioning, narrative, editorial content, and commercial architecture for companies across different sectors.
Christian Henríquez.
Commercial judgment built in real markets. Marketing, product development, brand building, regional expansion, and strategic execution.
Christian Henríquez
Leads the firm's strategic interventions and commercial direction.
"Companies don't need more marketing. They need direction, systems, and judgment to sustain their next stage."
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More than marketing: commercial reading, product, and expansion.
His experience combines campaigns, product development, commercial relationships, market reading, and accompaniment of brands with regional ambition. GENIUS was born from that mix.
Product and market
Product development, competitive reading, value proposition, naming, and portfolio architecture.
Regional expansion
Operational experience in markets across Central America, Mexico, and the Dominican Republic. Active commercial network for distribution conversations, excluding the United States.
Directed execution
Accompaniment of internal teams so the systems installed remain operating with shared judgment and real autonomy.
How he works
Fewer conversations, clearer decisions.
Christian works with a limited number of companies at a time. The priority is not the volume of projects but the depth of each engagement.
Every initial conversation looks to identify whether there is fit. If there isn't, the firm says so directly.
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