Edition 02 · 32 pages · 60-minute read · USD 45 · Gumroad · In Spanish
Regional Commercial Access
How to expand commercially across LatAm without assuming a country is next simply because it is next door. Real differences between Central America, Mexico, and the Dominican Republic; when to enter a market and when not to. The 4 stages of regional commercial access, a viability test to run before crossing the border, and how to read channel, price, and competitive dynamics in each country.
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Edition 03 · 30 pages · 45-minute read · USD 15 · Gumroad · In Spanish
Commercial Team 0 to 5
How to build your company's first commercial team without repeating the mistakes every founder makes the first three times: hiring order, LatAm commissions in USD, a 4-week training program, and the metrics that actually move revenue. For entrepreneurs who are still salesperson #1 at their own company and need to step out of that seat.
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Edition 04 · 30 pages · 45-minute read · USD 15 · Gumroad · In Spanish
The founder who no longer wants to be the bottleneck
When every decision still passes through the founder, growth slows down even with opportunities on the table. An editorial manual on delegation and systematization: stepping out of the center without losing quality or control, with the 6 dimensions of the bottleneck, the test of the 3 absences, and a gradual delegation playbook in LatAm language, not a translated E-Myth.
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Edition 05 · 30 pages · 50-minute read · USD 15 · Gumroad · In Spanish
AI for commercial teams (contrarian)
A contrarian position on the use of AI in commercial operations across LatAm: the problem shows up when the team still doesn't know how to sell without it. The 3 traps of commercial AI, a map of where it helps and where it gets in the way, and how to train judgment instead of dependency, with no prompt recipes.
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